Case Study: How Token Integration into Fizen Super App Enhances Brand Visibility and User Growth
Enjoy your token's new utility: Pay for anything, anywhere.
Abstract
This case study explores the successful integration of over 10 different Crypto Projects' tokens into the Fizen Super App. Highlighting FUNToken and Monsterra as key examples, we examine the impact of these integrations on community feedback, brand awareness, and user growth.
The study delves into the collaborative marketing efforts undertaken and their results, showcasing the potential of strategic partnerships and token integration in the crypto space.
Introduction
Fizen Super App is a crypto super app that supports over 20 blockchains to help crypto users buy, sell, save, invest, and SPEND their cryptos on over 50,000 products across 178 countries, all in one place. Our goal is clear: to push crypto mass adoption by linking up Businesses, Crypto Projects, and Crypto Users.
For Crypto Projects, by supporting token integration from various projects, Fizen Super App helps to unlock their tokens’ new utility: Pay for anything, anywhere, and enhance visibility and usability for these tokens, contributing significantly to their adoption and growth. You can see more details about token integration in the Fizen Super App here:
Token Integration in Fizen Super App - Unlock your token's new utility: Pay for anything, anywhere.
Background
With a growing number of crypto projects seeking to expand their reach and utility, the integration of tokens into widely used platforms has become a strategic priority. Fizen Super App, with its robust user base and versatile functionality, offers an ideal ecosystem for such integrations.
Problem Statement
Many crypto projects struggle to gain significant traction and visibility in the crowded digital currency market. Finding effective channels to increase brand awareness and user engagement remains a critical challenge.
Methodology
This study focuses on qualitative analysis of partnership announcements, community feedback, and engagement metrics following token integration into Fizen Super App. We explore the successful integration of over 10 different Crypto Projects' tokens into the Fizen Super App over the past 6 months.
Analysis/Findings
FUNToken Integration - the only i-gaming project listed on Binance with over 5 million players.
After our partnership announcement and token integration, we launched a series of co-marketing efforts that achieved remarkable success.
Our Gleam contest, designed with a modest budget of $200, remarkably attracted 2,000 participants. At the AIBC Europe Malta 2023, our side event captured the attention of 100 attendees, a testament to the event's appeal and our growing influence, as highlighted in our Twitter post. The enthusiasm continued with our Christmas Weekly Giveaway, which engaged 200 participants, further proof of our active and responsive community. Our Binance Live session broke records of Web 3 Daily as a host with 7,000 views and 500 unique visits, showcasing the vast reach and bonding within our community.
Additionally, the first-ever X-space event, in collaboration with other partners, drew in 6,000 listeners, an incredible turnout for its debut, as shared on Twitter.
These numbers might not be at their best but they reflect efforts and goodwill to bring win-win benefits: building engagement and enhancing the brand's visibility.
Monsterra integration - the Top10 most popular gamefi on BNB Chain
Following the integration of Monsterra's token $MSTR with our platform, we initiated a series of co-marketing campaigns with the key metrics of brand awareness and performance awareness. The in-app Monsterra Crypto Jackpot event was a standout, drawing in 5,000 participants and signaling a strong engagement from the community, which coincided with the token reaching a new all-time high (ATH). This engagement was mirrored on social media, where our guideline post for shopping with $MSTR on the Fizen Super App attracted 90,000 views and 1,800 retweets, as evidenced by the Twitter post
5,000 users joined $MSTR Crypto Jackpot, $MSTR reached their new ATH
Solutions/Recommendations
Token integration into platforms like Fizen Super App proves to be an effective strategy for crypto projects seeking to increase their visibility, engagement, and user base. Collaborative marketing efforts, including social media campaigns and interactive events, significantly contribute to achieving these objectives.
Conclusion
The case of FUNToken and Monsterra illustrates the tangible benefits of token integration into the Fizen Super App. Enhanced brand awareness, community engagement, and user growth underscore the value of strategic partnerships and integrated marketing efforts in the cryptocurrency domain.
References
Fizen Super App partnership announcements and social media campaigns.
Community engagement and feedback metrics.